Built for Operators. By Operators.
Operator HQ provides done-for-you marketing support shaped by direct experience in the assisted living industry.
Our model was created for business owners who need marketing to move forward without taking time and attention away from the operation.
Why Operator HQ Exists
Assisted living operators are responsible for far more than marketing. At any given stage, they may be raising capital, developing a property, overseeing construction, assembling a team, preparing for licensure, supporting families, or working to improve occupancy. Yet they are often still expected to manage content, online profiles, engagement, and reporting alongside those responsibilities.
Operator HQ was created to give that work a clear owner. We provide the strategy, systems, and execution needed to maintain a consistent marketing operation while the client remains focused on the decisions that require leadership.
An Operator-Led Perspective
Many agencies begin with platforms, posting schedules, or marketing tactics. We begin with the business. Before deciding where to focus, we look at the operator’s current stage, most important objective, available assets, and next milestone. That allows us to shape the marketing around what the operation is actually trying to accomplish.
A founder raising capital does not need the same strategy as a facility preparing for tours. A project under construction has different content opportunities from an established home focused on local visibility and occupancy. Our approach reflects those differences.
Our Connection to Assisted Living Mansion
Operator HQ is connected to Assisted Living Mansion and a broader network of people involved in developing and operating assisted living businesses. That relationship gives our team direct insight into the full progression of a project, from the early investment story through construction, opening, stabilization, and ongoing growth.
The systems and resources available through Operator HQ were developed around needs that repeatedly arise during those stages. Rather than asking each client to create every process from scratch, we bring established frameworks that can be adapted to the individual business.
“Operator HQ has completely transformed how we show up online. They capture the heart of Platinum Resort and share it in a way that feels authentic to who we are. Handing our social media to a team we trust has been a huge weight off our shoulders. We’re so grateful for their partnership!”
Mandy Hernandez, Regional Manager, Platinum Resort Assisted Living and Memory Care
We Execute the Work
Operator HQ was built around a done-for-you model. Our clients do not need another strategy document that creates more assignments for their teams. They need a dependable partner who can organize the work, manage the details, and follow through consistently.
Depending on the scope and current milestone, our support may include:
We remain close enough to understand the business while taking ownership of the daily marketing workload.
Established Systems From the Beginning
Consistent marketing requires more than producing content. It also depends on clear processes for gathering assets, managing approvals, responding to engagement, escalating inquiries, tracking results, and adjusting priorities over time.
Operator HQ clients begin with access to infrastructure already developed across the network. This may include templates, scripts, content resources, reporting systems, talking-point guides, and repeatable workflows.
We tailor those resources to each business rather than rebuilding the entire system for every engagement.
Phase-Aware by Design
Our approach changes as the operator’s needs change. During capital raise, the strategy may prioritize LinkedIn, leadership credibility, investor education, and market positioning. During construction, content can focus on project progress, design, vision, and the story behind the facility.
As the business approaches stabilization, the emphasis moves toward local visibility, reviews, family-facing information, tours, move-ins, and occupancy. This phase-aware structure keeps the work aligned with the operation instead of applying the same agency plan from beginning to end.
Our Mission
Our mission is to remove marketing and operational friction by providing organized, done-for-you support. We help operators maintain a consistent presence, make better use of their time, and move forward with a marketing system built around the realities of the business.
Our Vision
We aim to become a foundational growth partner for operators who need stronger systems, consistent execution, and practical support. Our long-term vision is to create an ecosystem in which businesses benefit from shared knowledge and proven infrastructure rather than rebuilding the same processes alone.
What Guides Us
Built by Operators
Our model is informed by people who understand the demands of building and running businesses.
Execution Over Advice
We do not stop at recommendations. We organize and carry out the agreed work.
Proven Infrastructure
Clients benefit from existing systems, templates, scripts, and processes that can be adapted to their needs.
Phase-Aware Strategy
Marketing priorities are aligned with the current stage of the operation.
Meaningful Reporting
We focus on the metrics that support business decisions and operational goals.
Clear Communication
Dedicated account management and defined check-ins keep clients informed without requiring them to manage every detail.
Leadership
Alex Strubbe
Head of Partnership Growth
Alex Strubbe is the Head of Partnership Growth at Operator HQ, an ALM company, and the strategic lead behind each partner’s marketing engine. He brings more than 13 years of experience scaling businesses across healthcare, e-commerce, and real estate, including helping a previous company grow annual revenue by 650% in under three years. His work has been featured in Money Magazine, TIME, Austin Lifestyle, and on ABC News.
At Operator HQ, Alex sets the marketing direction for operators at every milestone, from capital raise through construction to stabilization. He makes sure each partner’s strategy is phase-aware, built on proven playbooks, and measured by the metrics that matter: investor meetings, tour bookings, and move-ins. A spin instructor for over a decade, Alex brings focused, action-oriented energy to every engagement and is committed to helping operators build sustainable, scalable businesses.
Arlington Mawarire
Account Manager
Arlington Mawarire is an Account Manager at Operator HQ and the day-to-day point of contact for partners on the Operator HQ marketing program. He keeps every account moving on schedule, overseeing content calendars, creative production, engagement, ad performance, and monthly reporting.
Arlington’s background spans social media management, paid advertising, and brand development, including helping shape the Operator HQ brand identity itself. He leads weekly check-ins with partners, turns performance data into clear next steps, and makes sure high-intent leads reach the right people quickly. His focus is simple: handle the operational detail of marketing so operators can stay focused on raising capital, building, and running their communities.
Marketing Support That Understands the Operation
Operator HQ gives assisted living owners access to an experienced team without requiring them to build and oversee a full internal marketing department.
Our work combines industry understanding, practical systems, and consistent execution. The result is a marketing operation that supports the business without placing more responsibility on the people already leading it.
Focus on the Business.
We’ll Keep the Marketing Moving.
Bring us your current milestone, your priorities, and the direction the business is heading. Operator HQ will help organize and execute the marketing work required to support what comes next.